Design for America National
As the first Summer Intern for the Design for America National office at Northwestern University, I had a wide range of responsibilities and projects. My main projects included the welcome experience of over 300 attendees of the annual Leadership Studio, and a comprehensive redesign of the internal and external branding guidelines for the national office and national studio network. I additionally consulted with other national teammembers on the website UI/UX, network studio support resources, and all aspects of Leadership Studio 2016.
Read my blog about my experience here.
HCW provide the students attending Leadership Studio with the most important conference information at a glance?
I came up with a "bookmark" design that could easily be tucked into the notebooks we gave to the students. Because they had their notebooks on them all weekend to take notes, this was an easy way for them to bring at-a-glance info like the agenda, breakout session locations, and emergency numbers with them. This proved to be more convenient and effective than giving the information digitally, though I also created a conference app that provided expanded information.
HCW create an conference experience through the materials we give attendees?
It was my job to design the welcome experience of both student and VIP attendees, which required me to think of creative items to give to two sets of users that were cohesive, professional, and energetic.
HCW create branding guidelines that incorperate national (cross-studio) and internal office needs in a way that provides flexibility to individual studios and is useful to non-designers?